Use the AMP to set your Plura settings. The AMP will generate a line of HTML (an iframe tag) to put on your website. The line will look similar to the following:
<iframe src="http://www.pluraserver.com?affiliate=00000000-0000-0000-0000-000000000000&cpu=.5&signed=1" scrolling="no" frameborder="0" width="150px" height="100px"></iframe>
If you want to track individual users, you can make use of the client parameter:
<iframe src="http://www.pluraserver.com?affiliate=00000000-0000-0000-0000-000000000000&client=your_client_id&cpu=.5&signed=1" scrolling="no" frameborder="0" width="150px" height="100px"></iframe>